ON Running Sign Katie and Germain

Late in the season announcement for ON. Comes paired with a nice website refresh for Katie Schide and Germain Grangier, and with the – by now obligatory – Freetrail announcement on Instagram. On April 1 they dropped their somewhat cryptic “thank you The North Face (their previous sponsor)” where an out-of-the-loop social media manager for TNF replied with the sentiment of excitement to continue to partnership. That replied was quickly removed making it pretty obvious that the athletes wouldn’t stay with TNF. For Katie and Germain this move is a return to their previous sponsor. ON is a brand know for deep pockets but not for making amazing trail shoes, it will be interesting to see what shoes they wear and which ones they promote. But in any case, congrats to Katie and Germain on their new sponsor partnership and to ON for signing two of the hottest athletes at the top of their game.