lululemon Signs Lewis Hamilton

NOT! anything that I would normally care to post here, but it’s worth pointing out that this announcement comes almost exactly one year after the much heralded Lululemon Further campaign that rocked ultra running for a few days last year in early March. Then the Camille fallout happened and at the end of the year it became clear that Lululemon was shifting strategy letting several sponsorship contracts for trail runners lapse. During that time the story we heard was “shifting priorities and tightening of belts”… the usual stuff. Now we get Vegas Spheres dressed in Lululemon colors and an ambassador contract with one of the biggest stars, and a Formula One driver who has the largest endorsement deals in the business.