Honest conversations with trail running industry pros, and fans who love the mountains. One of the longest running podcast in the scene. This is Singletrack.  

Making the Economic Case for Recreation

8 July 2022

New report coming out from the Institute for Transportation and Development Policy:

European cycling tourism is worth $44b, which is 17% higher than Europe’s cruise industry.

These types of report fascinate me. Especially for folks living close to “working forests”. We’ve always been told that cutting trees is WAY more lucrative than recreation would ever be. I’d love for someone to do a longterm study to test this theory.

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