Nike’s London Marathon Billboard

Keeley Milne for Canadian Running:

The brand has issued an apology after a billboard at the London Marathon drew criticism for a phrase associated with the Holocaust

Usually I’m someone hyper sensitive to this, for obvious reasons, but in this case I feel a bit torn. I wouldn’t put this into the ‘OMG this is the worst faux pas ever’ category and more in the ‘someone should’ve probably checked that one’.