By Mathias Eichler
The Trail Running Film Festival - Back on Tour for 2024.
Our local running shop Seven Hills just received their first shipment of the brand new NNormal shoes ‘Tomir’ and ‘Kjerag’. According to their unpacking videos the Tomirs are being shipped with an extra pair of laces.
I’m all about adding pizzazz and freebies to the boxes, especially if the prices of the shoes are flirting with $200, but for a brand celebrating ‘sustainability’ and minimizing wastefulness this seems unnecessary or even downright wasteful? When was the last time you had a lace break on your shoe and needed to replace it? Like never? Kind of a weird marketing choice, in my opinion.