REI Explains Adidas Trail Shoes

After this year’s UTMB, and in fact for the entire summer, it seemed the Adidas Terrex team and its gear were ever present at every race and on every podium. I commented on this seemingly successful strategy but wondered what to make of the gear. The names of the shoes seemed confusing and it wasn’t really clear on where to even buy them.

Well, it seems Adidas unrolled the next phase of their strategy with a big partnership with REI. In their Uncommon Path magazine REI introduces the Adidas flagship shoe in great detail, including a short history lesson of Adidas’s place in the mountaineering world when they provided Reinhold Messner with his shoes he wore to climb Mt. Everest in the 70s.

Searching for ‘Adidas Terrex’ on the REI website now produces 3 pages of results including clothing and shoes for hiking and trail running.

Alright then.