REI Reaffirms Its Values

In a time when many corporations stay silent, or worse cowardly reverse their policies to appease an authoritarian government REI takes a stand:

At a time when the value of diversity is being questioned and the protection of public lands is under threat, our message today is simple: REI is, and will always be, a mission-driven, values-led cooperative. 
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Living up to our purpose—to inspire and enable a life outside for everyone—requires us to stand firm in our commitment to building a co-op that is welcoming, affirming, and inclusive for our employees, members and broader communities. Honoring and celebrating a diversity of experiences, perspectives and contributions makes this co-op stronger.  

It took a bit for this message to come out, and some even felt it wouldn’t happen, but this is well-crafted and deserves praise.