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The Trail Running Film Festival - Back on Tour for 2024.

The Trail Running Film Festival - Back on Tour for 2024.

I don’t know why and don’t understand how shoes can be so hot right now. In a world where companies are pouring billions of dollars into tech gadgets enhanced with tiny super computers connected to satellites orbiting our planet, shoe companies are having a moment. New products, new brands, yet still by and large just the same ol’ shoes we’ve known and worn for how many generations?

For folks playing along: Chip Wilson owns Lululemon, and Amer Sports owns Salomon and Arc’teryx. Yesterday I posted that Decker Brands is about to announce a new brand of shoes. Normal seems to be doing alright. On Running is killing it. Shoes, just shoes… I mean, wow.

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