The Logbook for the Trail Running World
The Logbook for the Trail Running World
By Mathias Eichler
Electric Cable Car is part of Trail Tracks Network.
Just a month until the new Skyrunner USA National Series kicks off. Four incredible races invite you to touch the sky: Whiteface Skyrace, Beast of Big Creek, Skeetawk Skyline Scramble, Kismet Cliff Run.
I don’t know why and don’t understand how shoes can be so hot right now. In a world where companies are pouring billions of dollars into tech gadgets enhanced with tiny super computers connected to satellites orbiting our planet, shoe companies are having a moment. New products, new brands, yet still by and large just the same ol’ shoes we’ve known and worn for how many generations?
For folks playing along: Chip Wilson owns Lululemon, and Amer Sports owns Salomon and Arc’teryx. Yesterday I posted that Decker Brands is about to announce a new brand of shoes. Normal seems to be doing alright. On Running is killing it. Shoes, just shoes… I mean, wow.
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