This was Beast of Big Creek 2026!
Watch the recap video of the return of skyrunning to the USA and North America's only stop on the Skyrunner World Series.

From the official Strava blog:

No more switching apps to plan activities. No more sending routes and events via text message. You can now do it all – right from Strava.

Direct messaging, now right inside Strava, which can be great for chatting and making connecting, and bad for unwanted solicitations.

DC Rainmaker sums it up:

This is not a complex feature, nor hard to use. Starting today, the “social network for athletes” includes the most social of features: Texting. Or rather, direct messaging.

Let’s see how this goes.

Add on: Dr. Dirtbag on Mastodon reminded me of Zawinski’s Law:

Every program attempts to expand until it can read mail. Those programs which cannot so expand are replaced by ones which can.

Which, in the age of social media means every app, no matter what has to turn into an ‘everything app’ at some point.

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