Suunto Is Fighting Back

Via press release from the Outdoor Retailer’s The Daily:

Suunto, a leader in design and innovation for sports watches, dive computers, compasses and digital services used by adventurers all over the globe, announced today that it has implemented a new system for direct distribution to a growing list of retailers throughout the United States, a key initiative as the Finnish company continues to expand its domestic footprint in North America. 

It’s about time Suunto offers a response to the seemingly unstoppable march of Coros. And speaking of Coros, Suunto grabbed Dan Suher, who was previously director of global sales and marketing at Coros to lead the North American expansion strategy for Suunto. Good get!