The Value of Mile & Stone

I was going to add this just as a postscript to my post about Tudor announcing their partnership with UTMB and I realized it deserved its own entry. Mile & Stone should be commended – and I am doing it here and now – for coving the trail running scene from the NOT North American side. Their newsletter – and it was clutch to publish it in English to attract a global audience – flies into the face of the notion that all important trail media comes from and the US and with a American bias. There’s no other newsletter that has the lock on brand and business announcements like Mile & Stone. Their newsletter for me (published every two weeks I believe) is a must-read and always offers a great mix of athlete interviews paired with “the business side of the sport”. It’s probably also telling that a French publication would focus on the business side of the sport indicating that Europe is still the place where the business of trail is happening.