The HOKA Loafer

Is this a real product or a marketing stunt? Whenever a brand launches a product that doesn’t fit into their regular lineup, and let’s be honest, really feels more like a product meant to turn heads than actually sell units, I wonder if how many were actually produced. Because, no matter these things have to immediately upon going on sale show ‘sold out’ on their website to continue the buzz. If they would have to put them on sale it would draw laughs from all corners of the internet. Either way, it’s funny and people are talking about it. Especially folks in London I am told, as ‘loafers’ are the latest fashion there, Aaron Shimmons tells me.