By Mathias Eichler
Winter, trails, darkness, and all the weather.
One last hurrah before the end of the year. Runners, get ready for a fun and festive holiday treat along the trails of Squaxin Park.
Both, the Eiger Ultra Trail and the Lavaredo Ultra Trail websites have disappeared and the old domains are now redirecting to their respective subdomains of the UTMB World website. This is somewhat surprising to me as these big events clearly had huge brand recognition on their own. Especially on the Eiger’s side, the old website had fun articles about the local products the were serving at the aid station, which was cool content, but has since disappeared.
On Lavaredo’s side I am curious if and for how much longer La Sportiva will be the sponsor of the event, since La Sportiva is not a key sponsor of UTMB, but Hoka is.
These moves could be an answer to the question if these big marquee events are merely partnering with UTMB or were actually bought by UTMB.