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Where was “AI” at TrailCon

29 June 2026

After this massive week Jonathan Levitt posts his follow up thoughts on his blog. One thing he points out which I sort of forgot about:

I did not hear a single real panel conversation about how AI is changing the way runners find the products they buy.
…
That felt like a miss.

He’s right, there wasn’t much talk. Maybe because trail running doesn’t happen in the echo chamber of tech investing and tech reporting but is closer to the real world. And there AI is largely hated and rarely useful.

In fact, spending a week not hearing about AI felt refreshing.

Sure, at the ‘Second Nature’ mixer on Wednesday morning folks shared their vibe-built industry disrupters, but none of these project felt like they had any real impact on our sport yet.

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