HOKA’s ‘Run Stop Corner Shop’

Speaking of HOKA and London, Jack Lynch reporting for HypeBeast:

HOKA has unveiled its latest community-centric ideation: a new convenience store in East London titled the “Run Stop Corner Shop.”

Groan to the word ‘ideation’… But in all seriousness: The loafer and that corner store sort of fit together. Who wants to tie their shoes when walking a couple blocks to grab some ice cream/beer/chips (oh sorry, crisps, the shop is in London). But that walk is going to be one cushy ride.

What’s inside the store? I found some pics that aren’t the official marketing shots. Amazing that retail is now increasingly just good for a temporary marketing stunt. How far away are we from these sort of pop up stores being built entirely on a movie studio set?