By Mathias Eichler
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Delicious, limited summer flavor by Tailwind Nutrition. 'Mango Yuzu' just dropped. Get some and refresh your summer run.
Speaking of HOKA and London, Jack Lynch reporting for HypeBeast:
HOKA has unveiled its latest community-centric ideation: a new convenience store in East London titled the “Run Stop Corner Shop.”
Groan to the word ‘ideation’… But in all seriousness: The loafer and that corner store sort of fit together. Who wants to tie their shoes when walking a couple blocks to grab some ice cream/beer/chips (oh sorry, crisps, the shop is in London). But that walk is going to be one cushy ride.
What’s inside the store? I found some pics that aren’t the official marketing shots. Amazing that retail is now increasingly just good for a temporary marketing stunt. How far away are we from these sort of pop up stores being built entirely on a movie studio set?
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