RE/Run 2025 – April

This article is part of Electric Cable Car’s RE/RUN 2025 – The Year in Review.
This was April 2025 in our world of trail running and mountain culture.

Continuing with the focus on the media evolution in the trail and outdoor space April brought stories of Outside’s melt down being featured in The New Yorker and the bros at Second Nature are wondering out loud what to do with the brand and property. While all this is going down, UltraSignup quietly brings previous employees of Outside on board to build out their news team.

In the early spring we also hear about UNA the GPS watch that promises to be modular and allows you to replace various elements in the hopes to be repairable and sustainable. The product was supposed to ship in August, it’s now December and they still only take email addresses for their mailing list. Can you imagine trying to build a hardware product in these times when tariffs and other mad king fever dreams are occupying the global business news headlines?

We finish off our recap for April with a bunch of news from Salomon:

• Their trail team announcement felt professional and ‘next level’.
• Their partnership with Warner Bros. to stream the Golden Trail Series felt ambitious.
• GTWS gets a design refresh and more announcements ahead of their season kickoff.
• Matt Walsh interviews Scott Mellin, Global Chief Brand Officer at Salomon and shares some of their vision.

At the end of 2025 with ACG taking over Broken Arrow (from Salomon) as title sponsor and with seemingly no races left in the US on the GTWS calendar, the question arises if Salomon, in a effort to be the prime builder of trail toward the Olympics, is innovating themselves away from the sport.

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This post is part of Electric Cable Car’s RE/Run 2025 – The Year in Review. I’ll be dropping the May edition in the coming days. To catch up on all of them visit RE/Run.